How do you approach complex product challenges?

I begin by understanding the users, workflows, operational constraints, and business objectives behind the product. From there, I focus on creating scalable and intuitive solutions that balance usability with business needs.

What types of products do you specialise in?

I specialise in SaaS platforms, operational systems, AI-assisted experiences, design systems, and complex workflow-based products.

Do you work with startups or established companies?

I work with both. I enjoy helping startups shape products from the ground up, while also supporting larger teams with scalability, systems thinking, and product evolution.

Do you only work on product design?

No. Alongside product and UX design, I also support businesses with landing pages, event visuals, campaign assets, motion graphics, and broader digital design work.

How do design systems help businesses scale?

Design systems improve consistency, collaboration, accessibility, and speed across teams, helping products evolve more efficiently over time.

Interested in working together?
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I’m available for product design leadership, UX strategy, design systems, freelance collaborations, and contract opportunities. If you have a challenge you’d like to discuss, let’s start a conversation.

Product design and design systems workspace used by Fabio Fernandes.

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Common questions

Find answers to common questions about my process, experience, and approach to digital products and creative work.

Connect With Me

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Common questions

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